Marketing Director
Joyce Arias serves as Marketing Director at EcoMap Technologies, where she leads brand strategy and storytelling for the company's AI-powered ecosystem intelligence platform. An entrepreneur at heart, Joyce combines her founder experience with strategic marketing expertise to help economic development organizations communicate their impact more effectively.
Joyce brings a unique perspective to EcoMap's marketing strategy, blending her entrepreneurial background with deep expertise in brand storytelling and relationship-building. Her approach goes beyond traditional marketing — she focuses on creating authentic connections between organizations and their communities.
As Marketing Director, Joyce oversees brand strategy, content development, and digital marketing initiatives that help EcoMap's clients tell their ecosystem stories. She leads campaigns that showcase how economic development organizations use the platform to connect stakeholders, measure impact, and strengthen their business communities.
Joyce's entrepreneurial experience as founder of Solsis Beauty gives her firsthand understanding of the challenges facing business ecosystems. This perspective helps her develop marketing strategies that resonate with economic developers, chamber leaders, and innovation professionals who work to strengthen their local business communities.
Joyce founded Solsis Beauty, which was recognized as one of the 11 Latinx-Owned brands to support by InStyle Magazine. Her work has been featured in Telemundo and Baltimore Magazine, and she has been recognized in the Baltimore Business Journal as a guest writer for Baltimore Style Magazine.
