Baltimore [9/5/24] — EcoMap Technologies (EcoMap), a category-defining ecosystem intelligence AI software company, today announced the appointment of Erica Drohan as Chief Financial Officer (CFO) and Heather Fields as Chief Marketing Officer (CMO). Both have extensive startup experience, and their respective functions are essential strengths for a company that seeks to create markets.
As the CFO, Drohan will be responsible for building EcoMap’s next phase around financial processes, reporting capabilities, and operational partnerships.
“EcoMap’s solution can create a world where every small business could think of themselves as an entrepreneur and where data can be activated in communities and systems in a way that empowers people to change the way they do business,” Drohan said. “When you see that type of solution in combination with a team of respectful, humble and thoughtful people, it makes me excited to be a part of the trajectory we are on.”
Drohan spent the first 10 years of her career as an investor, which gave her invaluable experience in the finance world as it pertains to entrepreneurship and organizational growth. In 2015, she pivoted to corporate finance, spending five years with Vanta Global, an Apollo Global portfolio company.
EcoMap is Drohan’s third venture startup. In 2021, she facilitated a Series A fundraising round at Perch, the fastest company to hit unicorn status profitably. In 2023, she led Scene Health’s Series B raise that positioned the company for years of growth in a market where venture funding in health care was down over 90% year-over-year.
“Erica’s background perfectly positions EcoMap as we enter this next phase of growth,” Sherrod Davis, co-founder and CEO of EcoMap, said. “Her blend of expertise in finance and investing gives us a leg up as we scale. She is a fantastic new addition to what we are building here.”
As EcoMap’s CMO, Fields will elevate the company’s brand and position it as a national leader in ecosystem building.
“Imagine trying to navigate a tangled web, where resources and opportunities are scattered everywhere. I can imagine it because I’ve been there,” Fields said. “EcoMap isn’t just about finding resources – it’s about understanding how everything fits together. The EcoMap team’s passion for building a better, more connected world is contagious. I can’t wait to see what we can accomplish together.”
Prior to EcoMap, Fields served as Director of Global Product Marketing Management at PayPal, tasked with designing and executing the go-to-market strategy for their buy-now, pay-later solution.
Since 1996, she has led several startups—large and small—managing them through pre- and post-acquisitions. In her first venture, she was one of five founders to lead an innovation lab called MissingMoney at CheckFree (now Fiserv). She served as their Director of Marketing until moving on and up at companies such as Bill Me Later, Network for Good and OrderUp.
With EcoMap, Fields looks forward to focusing on brand awareness, digital campaigns, and thought leadership in a unique category.
“EcoMap is at an inflection point with a passionate team growing quickly and launching new features,” Fields added. “Our mission is to make information more accessible and transparent, something I understand firsthand as a supporter of eager but frustrated innovators who are trying to figure out how to navigate disconnected resources.”
“We have customers from around the world successfully using our product and seeing a real difference in their work,” Davis said. “I am confident Heather will amplify this success in creative ways. Her ability to lead teams and tell stories with cohesive, powerful messages that resonate with our core audience is exactly what we need.”
About EcoMap Technologies
EcoMap Technologies’ leading ecosystem intelligence AI software transforms the way hyperlocal information is accessed. By centralizing key resources, EcoMap unites and strengthens networks and communities by connecting them. Using configurable, data-driven platforms, their mission is to develop infrastructure that powers ecosystems to create a future where knowledge and networks have no limits, and everyone has access to sustainable and equitable growth. To learn more, visit https://www.ecomap.tech/.