Baltimore, MD [10/9/24]—EcoMap Technologies (EcoMap), a category-defining ecosystem AI software company, has launched Pathways, a new product designed to enhance entrepreneurial ecosystems. This platform goes beyond traditional resource directories by offering a comprehensive roadmap that guides entrepreneurs from initial idea conception through revenue generation and beyond.
Pathways addresses a long-standing industry need to monitor, measure and optimize the factors that accelerate entrepreneurial success. By providing a fast, friction-free discovery experience, Pathways creates the clearest path to success within an ecosystem.
“We founded EcoMap because there wasn’t a centralized place where an entrepreneur could go to find the resources they needed to be successful,” Sherrod Davis, CEO and co-founder of EcoMap, said. “Over the past five years, we’ve accomplished that, leveling the playing field so everyone can find what they need when they need it. But what if, instead, we could deliver the right resource to the right entrepreneur at the right time? This is where Pathways comes in.”
The innovative Pathways solution further streamlines resource access and, through algorithmic matching, offers personalized guidance for each entrepreneur, ensuring they can navigate each stage of their journey efficiently. Whether they’re seeking funding, acquiring talent, or scaling their business, Pathways is designed to transform the way entrepreneurs interact with their ecosystem, ultimately fostering more rapid and sustainable business growth.
Offering personalized advice based on where an entrepreneur is on their journey, Pathways offers a dynamic way to interact with an ecosystem that looks more like a GPS rather than a static map.
The intelligence this model uses takes EcoMap’s products from descriptive to prescriptive. Pathways data can tell an ecosystem which paths are most used and where there are “traffic jams” because the algorithm has such an extensive knowledge of the landscape. With this higher-level understanding, each ecosystem can get even smarter and more tailored in terms of supporting its users.
Business Community Lenders (BCL) of Texas began a partnership with EcoMap in 2020, and is a beta user of the Pathways product. Brian K. Marshall, Director of Entrepreneurship and Small Business, for BCL has seen the benefits Pathways offers in terms of improving both the customer and relations experience.
“Pathways provides the user with a more customized guide or experience through EcoMap,” Marshall said. “It’s always been about this journey of taking an individual user or small business owner and tracking their journey through the process of starting, building and growing a small business. I believe Pathways provides another way for us to engage this community through the ecosystem.”
EcoMap announced the product launch at SuperConnect: The Future of Ecosystem Building, EcoMap’s first conference and high-level connector event. Ecosystem builders from around the country attended to understand and empower their respective communities with unparalleled resources and opportunities.
